Accessibility & Inclusive Tourism - Educational & Awareness Raising Assets - AWARD

West Midlands Growth Company Ltd e-Tendering · awarded 13 January 2025

Who

Buyer	West Midlands Growth Company Ltd e-Tendering West Midlands
Supplier	Feel Good Films
Category	services
Classification	Film CPV 44176000
Notice published	28 January 2025

What it is for

West Midlands Growth Company want to deliver meaningful activities focused on accessibility and inclusivity. We have sought advice from an accessibility consultant who sits on our Tourism and Hospitality advisory board and their recommendations form the basis of this brief. A key recommendation is to explore the production and promotion of educational videos to support the tourism and hospitality sector to better welcome disabled visitors to the region and to their businesses. Our colleagues at Birmingham City Council (BCC) have commissioned a series of staff training videos focused in this area and we want to support this programme of work by delivering a B2C campaign alongside which raises awareness amongst consumers and visitors about the importance of access for all. WMGC currently provides access to a disability equality training programme on the Visit Birmingham website, aimed at the tourism and hospitality sector, to better welcome disabled visitors. The e-learning programme, which is free to access and commissioned by Birmingham City Council, is part of our Accessible Tourism Hub. The BCC commissioned videos will also sit on the Hub, and we (if as we work through this project deem it appropriate to) could also signpost the assets created as part of this tender brief to the Hub too. Although the content on the Hub is of very high quality and disabled-led, it is recognised that customer-facing staff in the industry are often not provided with the time to sit and perform lengthy training. Therefore, WMGC and BCC have considered alternative delivery methods of learning and development for welcoming disabled visitors, more suited to their work environment, such as impactful video shorts with signposting to the hub. This is what the BCC developed videos will achieve…

Read the original award notice on Contracts Finder →

Other contracts from this buyer

16 awards on file, worth £1.2m.

Everything West Midlands Growth Company Ltd e-Tendering has awarded →

Other contracts won by this supplier

1 award on file, worth £27k.

Everything Feel Good Films has won →