Catalytic Placemaking - Integrated Marketing & PR Campaign - AWARD

West Midlands Growth Company Ltd e-Tendering · awarded 6 January 2025

Who

Buyer	West Midlands Growth Company Ltd e-Tendering West Midlands
Supplier	Genesis PR Ltd
Category	services
Classification	Advertising campaign services CPV 79341400
Notice published	10 January 2025

What it is for

Purpose of the Agreement The West Midlands Growth Company (WMGC) will establish an agreement with one supplier to provide specialist marketing and communications support for all the requirements included in the scope of this tender process. Background: About West Midlands Growth Company: The West Midlands Growth Company (WMGC) is the West Midlands Combined Authority's (WMCA) designated investment promotion agency and destination management organisation. It attracts businesses, capital, visitors and events to the region to deliver economic growth, increased productivity, employment opportunities and a better quality of life for those that live and work here. WMGC's role is to support with the delivery of the WMCA's economic strategies, including the Plan for Growth, and the delivery of the ambitions of local places. It utilises its partnership of the public, private and academic sectors to deliver the greatest impact for the economy, local businesses and communities. The WMGC is owned by the WMCA and its constituent members, with governance that includes private sector partners. wmgrowth.com About the West Midlands:The West Midlands covers the geography of the West Midlands Combined Authority (WMCA). This includes the cities of Birmingham, Coventry and Wolverhampton. The area is located strategically at the centre of the UK, with 90% of the UK's population within 4 hours drive or train time. Served by Birmingham Airport, the UK's fastest-growing airport, local connectivity is being enhanced by a ?5.1 billion investment to expand local rail, tram and bus rapid transit systems. The region is home to one of the youngest populations in Europe, with 32% under the age of 25 and with 8 leading universities, the region educates 160,000 students and produces more than 55,000…

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