Digital Analytics Solutions
GOVERNMENT DIGITAL SERVICE · awarded 18 September 2025
£150k
Award value
£150,000
1
Supplier
Recorded as a small or medium-sized business
1 Oct 2026
Runs until
from 2 Oct 2025
Who
| Buyer | GOVERNMENT DIGITAL SERVICE London |
|---|---|
| Supplier |
Merkle, a trading division of Dentsu UK Limited |
| Category | goods |
| Classification | Software package and information systems CPV 48000000 |
| Notice published | 20 October 2025 |
What it is for
The Supplier will provide a hosted web analytics platform for Google Analytics 360 (GA360) services together with associated design, setup, configuration, implementation, and support services for Buyer's website at GOV.UK and other services run by GDS and the Cabinet Office. (Digital Analytics platform for GDS) Description of the requirement: Briefly, web analytics provides data on user's interactions with a site or service.
Read the original award notice on Contracts Finder →
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|---|---|---|---|---|
| 17 Jan 2025 | WP2248.1 & WP2248.2 SMS Provider(s) for GOV.UK Notify | Government Digital Service | Firetext Communications Ltd | £98.2m |
| 17 Jan 2025 | WP2248.1 & WP2248.2 SMS Provider(s) for GOV.UK Notify | Government Digital Service | MMGRP Limited | £98.2m |
| 22 Oct 2025 | WP2275 Extended Talent & Services - Contingent Workforce Neutral Vendor | GOVERNMENT DIGITAL SERVICE | Sanderson Government and Defence Limited | £97.0m |
| 1 Aug 2024 | WP2192 Capability Delivery PartnerLondon | Government Digital Service | Deloitte | £44.0m |
| 22 Jul 2024 | Mobile Application Delivery Partner | Government Digital Service | Deloitte LLP | £42.0m |
Everything GOVERNMENT DIGITAL SERVICE has awarded →
Other contracts won by this supplier
1 award on file, worth £150k.
| Awarded | What for | Buyer | Supplier | Value |
|---|---|---|---|---|
| 18 Sep 2025 | Digital Analytics Solutions | GOVERNMENT DIGITAL SERVICE | Merkle, a trading division of Dentsu UK… | £150k |
Everything Merkle, a trading division of Dentsu UK Limited has won →