Surveys for Discrete Choice Experiments (DCE) [NP 309] - AWARD

Historic England · awarded 20 August 2025

Who

Buyer	Historic England Wiltshire
Supplier	Darmax Research Limited
Category	services
Classification	Survey services CPV 79311000
Notice published	28 August 2025

What it is for

Historic England is seeking an organisation to implement surveys for users and non-users of differing historic venues, and their modern counterparts, as part of a Discrete Choice Experiment (DCE) conducted by Historic England. A DCE is a method used to understand individuals' preferences by presenting them with alternative scenarios and asking them to choose their preferred option. The aim of the study is to understand and quantify public's perceptions towards these historic assets. The budget allocated for this tender is £50,000 (inclusive of VAT), to receive approximately 8,000 respondents across multiple surveys. The appointed organisation's responsibility is to conduct the surveys as per the specified criteria. All subsequent responsibilities, including analysis, interpretation, and dissemination of the findings, will be undertaken by Historic England.

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