MCard Integrated Campaign 2025
West Yorkshire Combined Authority · awarded 22 July 2025
Who
| Buyer | West Yorkshire Combined Authority Leeds |
|---|---|
| Supplier |
The Ark Marketing & Media Ltd |
| Category | services |
| Classification | Advertising and marketing services CPV 79340000 |
| Notice published | 28 July 2025 |
What it is for
The West Yorkshire Ticketing Company Ltd. (MCard), in collaboration with the West Yorkshire Combined Authority has appointed The Ark Marketing & Media Ltd to develop and deliver a marketing and communications strategy. The strategy, running initially from 22nd July 2025 to 31 March 2026 with a possible extension to 31 March 2027, should build on current initiatives and focus on three workstreams: MCard USPs - Brand/App awareness of multi-operator/modal tickets, Transitioning young people through each ticket range - Under 19s to 19-25s and 19-25s to adults and engaging key stakeholders to amplify our message and Growing the commuter market once a review of the existing ticket range has taken place. These campaign workstreams will serve as the foundation for marketing activities over the forthcoming year.
Read the original award notice on Contracts Finder →
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|---|---|---|---|---|
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