GB-London: RBGKEW1390 - Legacy Proposition Development

Royal Botanic Gardens, Kew · awarded 21 May 2025 · delivered in London

Who

Buyer	Royal Botanic Gardens, Kew Richmond
Supplier	The GOOD Agency Group Ltd
Category	services
Classification	Marketing services CPV 79342000
Notice published	22 May 2025

What it is for

Royal Botanic Gardens, Kew looking for an agency or consultancy to develop a legacy marketing proposition using the outcomes of the brand extension project which is currently underway. The objective is to develop a proposition that uses RBG Kew's new brand cause positioning and framework to grow awareness of legacy giving at RBG Kew, inspire new audiences to enquire about leaving a legacy to RBG Kew in their Will and help engage our current enquirer and intends audience. The scope of this project is: ·Strategy and insight ·Proposition development ·Key messages and proof points ·Case studies Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

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