RBGKEW1375 - RBG Kew Visitor Insights Programme (VIP)

Royal Botanic Gardens, Kew · awarded 14 January 2025 · delivered in London

£375k Award value £375,000
1 Supplier Recorded as a large business
30 Apr 2028 Runs until from 1 May 2025

Who

BuyerRoyal Botanic Gardens, Kew Richmond
Supplier DJS Research
Categoryservices
ClassificationMarket research services CPV 79310000
Notice published1 April 2025

What it is for

RBG Kew intends to procure a Supplier to carry out an ongoing visitor survey at both Kew Gardens and Wakehurst, to understand visitor profile and motivations and evaluate the visit experience in order to maintain a best-in-class experience. This includes survey review and management of the fieldwork, regular provision of data and KPI reporting, and bi-annual reporting to share key actionable insights and recommendations. The visitor survey is an existing and valuable resource for a wide range of teams across RBG Kew, helping the organisation to make data-driven decisions based on audience trends and visit feedback.

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