Social Media and Offline Violence Research Partner

MAYOR'S OFFICE FOR POLICE AND CRIME · awarded 27 November 2024 · delivered in London

£74k Award value £73,925
1 Supplier Recorded as a small or medium-sized business
31 Dec 2025 Runs until from 1 Apr 2025

Who

BuyerMAYOR'S OFFICE FOR POLICE AND CRIME LONDON
Supplier M & C Saatchi World Services
Categoryservices
ClassificationResearch and development services and related consultancy services CPV 73000000
Notice published19 March 2025

What it is for

The London Violence Reduction Unit (VRU) are looking for a research partner to investigate the relationship between social media and offline physical violence affecting children & young people in London. The VRU recognises that social media is ubiquitous in young people's lives. Young Londoners are often exposed to violent and harmful content which may increase the risk of physical violence or criminal exploitation. Additionally, social media content has been increasingly utilised in the criminal justice system to argue a causal link between online behaviour and instances of offline violence; however, the specific links between online content and real-world physical violence are not well understood. Given the scale of social media, the VRU is particularly interested in understanding the impact of specific types of online content: - Violent content - defined as content that encourages, promotes or provides instructions for an act of serious violence against a person; depicts real or realistic serious violence/injury against a person in graphic detail; or depicts real or realistic serious violence/injury against an animal or fictional creature in graphic detail. For example, violent content may include fights and injury, use or promotion of weapons, infliction of pain or gang violence. - Misogynistic Content and Online Violence Against Women & Girls (VAWG) - defined as online acts underpinned by misogyny, including but not limited to cyberharassment, cyber bullying, online sexual harassment, cyberstalking, and sexist, homophobic and transphobic speech. The research specification aims to: - Investigate high level trends exploring the links between instances of offline physical violence affecting young people in London and social media content & interactions online. -…

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