Geospatial nudges for hypothetical Sustainable Farming Incentive (SFI) funding agreement

Defra · awarded 13 February 2025

Who

Buyer	Defra London
Supplier	Behavioural Insights Team
Category	services
Classification	Research and development services and related consultancy services CPV 73000000
Notice published	14 February 2025

What it is for

The British Government is committed to a broad range of ambitious environmental targets, set out in primary legislation. To meet these targets, the English landscape will need to be managed in certain specific ways. Agri-environment schemes (AES) are an important tool for encouraging farmers to adopt & continue management practices that encourage biodiversity, sequester carbon, & reduce pollution; the structure & content of these schemes in the UK was, until recently, subject to the European Union's Common Agricultural Policy (CAP). Following the UK's exit from the EU, England was no longer subject to the CAP - creating the opportunity for major reforms to AES in England. A new suite of schemes - known collectively as Environmental Land Management (ELM) - have been designed for England, to help farmers & other land managers deliver our ambitious environmental targets. ELM includes three schemes - the Sustainable Farming Incentive (SFI), Countryside Stewardship (CS) & Landscape Recovery (LR). While LR operates according to a collaborative bidding process, SFI & CS allow individual farmers & land managers to apply for funding & access technical guidance to support land management actions that deliver environmental outcomes. SFI covers actions that are easy to deliver & broadly applicable across a wide variety of farm types, with the aim of delivering mass uptake amongst most of the farming population. CS, by contrast, exists to fund more environmentally ambitious, technically specialised actions that need to be spatially targeted. Spatial targeting is a process which enables a system to indicate to customers which actions are likely to be particularly environmentally beneficial for a given piece of land. There are significant pressures to ensure that land is used for the…

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