PQ0510 - Further Support for Accessible Tourism - AWARD

Birmingham City Council · awarded 1 May 2024 · delivered in West Midlands

Who

Buyer	Birmingham City Council West Midlands
Supplier	Mima Group Limited
Category	services
Classification	Administrative services related to tourism affairs CPV 75125000
Notice published	27 January 2025

What it is for

Birmingham City Council would like to support the continued development of accessibility within Birmingham's visitor economy. To deliver this there is a requirement for an accessible tourism specialist with extensive experience of working with different types of visitor economy businesses. Birmingham's Visitor Destination Plan identified that there is a real opportunity for the city's visitor economy to improve accessibility, provide an inclusive welcome and tap into a new and potentially loyal customer base. The Support for Accessible Tourism workstream seeks to improve understanding, practises and customer service amongst businesses to ensure that customers with accessibility needs are welcomed and valued, whether they are residents, tourists or parents who require changing facilities. The Council developed an online 'Accessible Tourism Hub' featuring training webinars, information guides and toolkits to support visitor economy businesses in becoming more accessible. Launched in March 2023, the hub was welcomed by the sector but uptake has been slow with employers facing competing pressures such as the cost of living crisis, rising energy costs and an unstable labour market. The project will also work with accessibility champions to create short-form social media videos aimed at the traditionally time-poor hospitality sector by demonstrating how small changes can make a significant difference to customers with access requirements. A product audit found that the websites of around 90% of Birmingham's restaurants and cafes had no information at all on accessibility, and some of those that did only addressed wheelchair users, ignoring the 80% of disabled people with hidden impairments. The contract will be for the period commencing May 2024 and concluding on 31st…

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