Media Relations - Guildhall School

City of London Corporation · awarded 15 August 2024 · delivered in London

£250k Award value £250,000
1 Supplier Recorded as a small or medium-sized business
30 Sep 2027 Runs until from 1 Oct 2024

Who

BuyerCity of London Corporation London
Supplier Rebecca Driver Media Relations
Categoryservices
ClassificationPublic relations services CPV 79416000
Notice published1 October 2024

What it is for

The City of London Corporation required a Media Relations Contractor for the Guildhall School. The awarded supplier will: ​​Deliver the objectives of Guildhall School's PR strategy, proactively seeking positive media coverage and engagement across the School's strategic objectives. ​Act as the School's press office, handling reactive media enquiries and working with the School to identify appropriate responses and spokespeople/content; providing staff presence to support with interviews, filming, and press desks as required. ​Drive profile for the School via media coverage of the School's substantial events programme, achieving preview coverage, listings, attendance by critics and reviews. ​Support the School on reputational and crisis communications, providing expert advice and immediate management of sensitive and complex issues that may receive media attention, including liaison with the central City of London communications team. ​Support brand awareness by proactively seeking opportunities for Guildhall academic/artistic staff to comment on industry topics or provide expert opinion in the media. ​Engage with influencers and undertaking digital media relations activity, coordinating with the School's own social media and digital marketing activity (nb. the School manages its own social media presence and channels). ​Provide daily media clippings summaries, both featuring the School and in order to share wider industry news, recording and retaining relevant clippings, and producing digital media clippings books on request. ​Work with the School's marketing and communications team to revise and renew the PR strategy as required. The duration of the contract is three (3) years, subject to the right of the City (at its sole discretion) to exercise its…

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1 award on file, worth £250k.

AwardedWhat forBuyerSupplierValue
15 Aug 2024 Media Relations - Guildhall SchoolLondon City of London Corporation Rebecca Driver Media Relations £250k

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