Customer Data Platform (CDP)
The British Broadcasting Corporation (BBC) · awarded 21 August 2024 · delivered in London
Who
| Buyer | The British Broadcasting Corporation (BBC) New Broadcasting House, Portland Place, London |
|---|---|
| Supplier |
mParticle, Inc |
| Category | services |
| Classification | Data management services CPV 72322000 |
| Notice published | 2 October 2024 |
What it is for
The BBC has Awarded the Contract to mPArticle for the service of a Customer Data Platform (CDP), the Supplier will be responsible for data management, campaign management and activation. This Contract shall come into effect on the "Effective Date", (for a 1-year Transition/Integration period, named "Year 0") and shall continue in force for a period of three (3) years from the Service Commencement Date (the "Initial Term") and unless terminated earlier in accordance with its terms. The Contract may be extended for a further period of 36 months hence (1+1+1). The spend range over the 7 (1+3+3) year term is between £4.5 million - £8 million. The spend ranges are not committed spend ranges, and are therefore "only an estimation" of spend that could be made through the Agreement.
Read the original award notice on Contracts Finder →
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Other contracts won by this supplier
1 award on file, worth £8.0m.
| Awarded | What for | Buyer | Supplier | Value |
|---|---|---|---|---|
| 21 Aug 2024 | Customer Data Platform (CDP)London | The British Broadcasting Corporation (BBC) | mParticle, Inc | £8.0m |