SE1207 This Girl Can Campaign Evaluation Services - Quantitative Research

Sport England · awarded 9 September 2025 · delivered in East Midlands

Who

Buyer	Sport England Loughborough
Suppliers	Savanta Group Limited Walnut Unlimited YOUGOV PLC
Category	services
Classification	Research services CPV 73110000
Notice published	8 October 2025

What it is for

Sport England wish to procure a supplier to conduct quantitative brand tracking as part of our campaign evaluations. It will involve tracking around multiple campaigns, with the main focus of the work being on the This Girl Can Campaign. To date, Sport England has procured suppliers to carry out 30 waves of tracking, looking at women's attitudes and behaviours over the campaign's 10-year history. This tender will involve multiple waves of surveying a nationally representative sample of women, and measuring demographic information, physical activity levels, campaign awareness and attitudes towards the campaign and various questions measuring the impact of the campaign. This will need to be carried out approximately three times a year (depending on campaign activity and need). We run full waves that are approximately 15 minutes in length, and shorter 'pulse waves' which are 10 minutes in length. This will need to include a full wave of tracking every November where samples from the campaigns target audiences (LSEG women from Black communities; LSEG women aged 55-74; LSEG women who are pregnant or have a child under one; LSEG women from South Asian Muslim communities) are boosted.

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