Evaluating how The SOMEP in the UK, Workplace experiences, and Workforce reports are used and engage

General Medical Council (GMC) · awarded 23 October 2024

Who

Buyer	General Medical Council (GMC) Manchester
Supplier	Ice Creates Limited
Category	services
Classification	Research services CPV 73110000
Notice published	21 February 2025

What it is for

The aim is "Evaluating how The state of medical education and practice in the UK, Workplace experiences, and Workforce reports are used and engaged with by key internal and external audiences." The objectives are: ? To assess the awareness that key stakeholders have of the reports and how these differ depending on stakeholders' role and type of organisation. ? To identify what mechanisms external stakeholders find most effective for finding out about and engaging with the reports and what we can do to build on this. ? To explore how different audiences and stakeholders use the reports and their associated data resources, and how their level of use is influenced. ? To gain an appreciation of the level of cut through the reports achieve at various stages, in reaching key audiences and stakeholders, in engaging them with the content, from initial launch to longer term engagement. (NB We are not looking to evaluate media cut through, although media penetration/metrics may provide useful background context for researchers.)

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