Experian data licence 2024-27: Mosaic segmentation data, Household Income and Property Price data

Cumberland Council · awarded 27 March 2024

Who

Buyer	Cumberland Council Carlisle
Supplier	Experian Limited
Category	services
Classification	Data analysis services CPV 72316000
Notice published	2 January 2025

What it is for

Mosaic (geodemographic / socioeconomic segmentation data): Customer segmentation data are required to allow considerations to be made about how people in different catchment areas might think or behave; this helps to shape how services can be designed to meet their needs, how best to engage and get key messages across to them. Household income data: Gross annual household income data are used to complement other local data to support a wide range of needs including Strategic Housing Market Assessments, Local Plans, Joint Strategic Needs Assessments and Home Upgrade Grant assessments. Household income data are an essential evidence base as a measure of poverty. Property price data: House price data are used with gross annual household income data to calculate housing affordability ratios; this is essential for Strategic Housing Market Assessments. Data are also used to set and update Affordable Price Caps for discounted sale schemes.

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